Three lines rather than two, which is rare in this collection, and the third line is the hardest sentence in the chapter to translate.
Quick answer
Poverty costs a man his family, then his friends, then his dignity as he chases people who will not turn around. The verse follows the loss all the way down.
Read both lines
The structure is a descent. Brothers come first, which is worse than it sounds, because in this culture the brother is the last resort, the relationship that is supposed to hold when everything else fails. Then friends, then the man himself, running after people with words. That final image is the cruelest and the truest, since it shows him doing the only thing he has left and it not working. The verse is not blaming him. It is documenting, without softening, what actually happens to people when the money goes.
Why translations differ
The Hebrew of the third line is genuinely broken, and the NKJV signals it: the footnote reads "Lit. are not," which is all the received text of that clause clearly gives. Some manuscripts treat the words as a separate fragment; English versions supply a verb to make a sentence out of it, and they do not all supply the same one. The NKJV's "yet they abandon him" is a reasonable reconstruction of a clause about words pursued and not returned. This expression is debated, but it cannot responsibly be made to say anything other than that the pursuit fails. Nothing in the entry above depends on which reconstruction is right.
Related: Proverbs 19:4 · Proverbs 14:20 · Proverbs 18:23 · Proverbs 13:23
New King James Version®, Copyright © 1982, Thomas Nelson. All rights reserved. Full copyright information. Scripture provided by API.Bible.
Go Deeper
If this verse has been used to put weight on you that it was never carrying, ask about it directly.